Oh Cash

Reading is skill that is required for everyday life. Reading is the only way we can get information from text to our brain. If you want more knowledge, you need more reading. Now what if you could read faster? What if you could absorb a huge quantity of knowledge, or read more stories than ever by developing and improving your current skills. I for one would love to be able to read faster.

It has been a while now that I’m trying to gather information on reading faster and improving your reading skills. There are many books out there, many companies and tutorials that are supposed to make your reading speeds skyrocket.

I have come across techniques from different resources that all have the same goal which is to make you read faster; everything from “try reading 2-3 words at a time” to photo reading where you “mentally photograph a whole page of text”.

Right off the bat, I will tell you one thing, all the books that you will read will contain 95% filler and 5% actual helpful information. That is, the ‘real technique’ or the ‘essence’ of the book can most of the time easily be reduced to 2-3 pages or even less, but who would pay $30 for a 3 page book?

Some sites, like photoreading.com, say on their front page that with their techniques you can read up to 25,000 words a minute. This equals to 416 words a second. To give you an idea, a full page, filled to bottom, in a word document, single spaced, font times new roman size 12 is around 600 words. Being able to read two thirds of 8½ X 11 filled page in 1 second is something that I consider close to impossible. To give you another example, they are basically saying you can read a 200 page regular size book in 3 minutes. THREE MINUTES!

I will tell you one thing, some of the methods I found over time by questioning people and reading books do actually work, but you need a lot of practice, so much that you actually wonder if it’s worth it.

However, there is a clear distinction that has to be made. Reading faster is one thing, absorbing the information is another one. Being able to “photo read” a page in a second by knowing that it’s talking about cars is one thing, but being able to read it and actually understanding the complex explanations about the cars is another. I doubt anyone can read a page in a second by fully absorbing and understanding what they just read.

If you want to read faster and actually not make your reading a waste of time with some magic techniques, read everything by groups of word. Start small, like 2 words at a time. After you get comfortable get to 3 words a time, etc…You will see an improvement of speed pretty quickly. Most every other methods you will come by will either be just like this technique or be a waste of time and money.

Call this negativistic if you will, but this time we are going to discuss why people will NOT become your customers. Any good businessperson will know that it is just as important to know why a particular product won’t sell as it is to know why it will sell.

Most people only think about how to get the right kind of traffic onto a website. However, that is a very small part of the entire buying (or selling) exercise. You need more traffic, there’s no denying that, but you also need to make this traffic your customers. When you master to do that, you can get more sales even if you don’t get a tumbledown of traffic on your site.

Now, there are ten very obvious reasons why people would not like to become your customers.

Perceptible Safety

There’s no perceptible safety for people when they order from your site. You have to make it prominent to them that the sale is happening through a secured server. Reemphasize the point that you will never sell their email ids and that all their personal information will be kept in strict confidence.

Appealing Ad

Make your ad copy appealing. Rewrite it to highlight benefits if it is currently only telling about the features. Work on the headline to cater to the niche audience. Put in testimonials and guarantees if you have.

Think About The Future

Tell people you would love them to return to your site later. Since people will never make their purchases the first time they visit a site, you have to induce them to come over again and again. This increases the buying chances. Think of giving them something free that will remind them to visit again. A newsletter or a subscription to your ezine will work wonders.

Be An Open Book

Keep your business as much out in the open as you can. Tell them what they need to know. Put an ‘about us’ section that will help them know what your business is about and who you are. Make sure to put in your history, your team profile, contact information and all such details that will help them understand your business better.

Give Options

Provide visitors with as many ordering options as you can. People like to purchase with credit cards, money orders, checks, electronic payments, etc. Include these options. Also allow them to order in whatever mode they want – email, website shopping cart, fax, telephone, snail mail, etc.

The Looks

Strive to give your website the professional look. Buy a domain name for yourself. Make your website as navigable as you can. Put graphics on the website that tell people what it is about.

Free

Give freebies to your visitors, but only after they read your advertisement. Include the freebies below an ad or on another webpage where your ad exists. If you put your ad right out in front, they will not read your ad and just take the freebie.

Niche

Recognize your niche audience and target them. Conduct marketing surveys with your existing customers as your sample space and see what they liked in your product that made them buy it. The results of such surveys will help you improve your promotional campaigns.

Testing

Keep testing and improving your ad copy. Keep changing it often to see which one works and elicits the highest response from the visitors. Educate yourself on split testing methods.

Now or Never!

Pitch all of your sales as urgent sales. This works on people who like to procrastinate even for the things that they want to buy. This may make them forget about the product. You need to tell them what benefit they can get if they buy immediately. Introduce discount offers for a short period of time so that people know what benefit they will get if they buy promptly.

You will find that implementing these points will improve your conversion rate and make more money for you in your business.