Why People Will Not Become Your Customers
Call this negativistic if you will, but this time we are going to discuss why people will NOT become your customers. Any good businessperson will know that it is just as important to know why a particular product won’t sell as it is to know why it will sell.
Most people only think about how to get the right kind of traffic onto a website. However, that is a very small part of the entire buying (or selling) exercise. You need more traffic, there’s no denying that, but you also need to make this traffic your customers. When you master to do that, you can get more sales even if you don’t get a tumbledown of traffic on your site.
Now, there are ten very obvious reasons why people would not like to become your customers.
Perceptible Safety
There’s no perceptible safety for people when they order from your site. You have to make it prominent to them that the sale is happening through a secured server. Reemphasize the point that you will never sell their email ids and that all their personal information will be kept in strict confidence.
Appealing Ad
Make your ad copy appealing. Rewrite it to highlight benefits if it is currently only telling about the features. Work on the headline to cater to the niche audience. Put in testimonials and guarantees if you have.
Think About The Future
Tell people you would love them to return to your site later. Since people will never make their purchases the first time they visit a site, you have to induce them to come over again and again. This increases the buying chances. Think of giving them something free that will remind them to visit again. A newsletter or a subscription to your ezine will work wonders.
Be An Open Book
Keep your business as much out in the open as you can. Tell them what they need to know. Put an ‘about us’ section that will help them know what your business is about and who you are. Make sure to put in your history, your team profile, contact information and all such details that will help them understand your business better.
Give Options
Provide visitors with as many ordering options as you can. People like to purchase with credit cards, money orders, checks, electronic payments, etc. Include these options. Also allow them to order in whatever mode they want - email, website shopping cart, fax, telephone, snail mail, etc.
The Looks
Strive to give your website the professional look. Buy a domain name for yourself. Make your website as navigable as you can. Put graphics on the website that tell people what it is about.
Free
Give freebies to your visitors, but only after they read your advertisement. Include the freebies below an ad or on another webpage where your ad exists. If you put your ad right out in front, they will not read your ad and just take the freebie.
Niche
Recognize your niche audience and target them. Conduct marketing surveys with your existing customers as your sample space and see what they liked in your product that made them buy it. The results of such surveys will help you improve your promotional campaigns.
Testing
Keep testing and improving your ad copy. Keep changing it often to see which one works and elicits the highest response from the visitors. Educate yourself on split testing methods.
Now or Never!
Pitch all of your sales as urgent sales. This works on people who like to procrastinate even for the things that they want to buy. This may make them forget about the product. You need to tell them what benefit they can get if they buy immediately. Introduce discount offers for a short period of time so that people know what benefit they will get if they buy promptly.
You will find that implementing these points will improve your conversion rate and make more money for you in your business.